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What does innovation mean to Bayer and how does it impact your business strategy?

Innovation has been our life-blood for 152 years. Each year, our company invests 4 billion € to bring more and better innovative life-science products out of our labs. Bayer’s strategy is to use our science-based innovations to provide people around the world ultimately with a better life.

How do you encourage and instill a culture of innovation within your organization?

Innovation flourishes when you take away the fear to fail, encourage people to take controlled risks and create a healthy mix of diverse skills, cultures and experiences within your workforce. Last but certainly not least, we constantly remind ourselves that the customers in our care, the physicians, veterinarians, farmers and consumers, ultimately determine what the true innovations are.

What is it like to lead one of the world’s top 100 most innovative companies?

It is a privilege and an obligation. You can truly contribute to improving people’s lives every day and around the world, but you also have to ensure that you can invest into the research for the products of tomorrow. It’s important to find the right balance between being innovative and profitable.

What do you consider to be Bayer’s most innovative assets?

Our people! All the rest is replaceable.