Chemicals & Cosmetics

L'Oreal Reigns Queen in Vanity Innovations

There's no shortage of inventions to feed our vanity, from semi-permanent lip stains and voluminizing mascaras to anti-aging creams and sunless tanners. The industry is well on its way to reaching the predicted $630 billion in personal care item revenue by 2017, with its 8% increase in year-over-year innovation identified by Thomson Reuters analysts.

L'Oreal leads the pack in beauty-enhancing innovation. It is almost 200 percent more active than its nearest competitor. The top five companies innovating in 2014 hail from Europe, Asia and North America, one of the few industries in the Thomson Reuters analysis to have such representation. Kao (Japan), Henkel (Germany), AmorePacific (S. Korea) and P&G (U.S.) all trail the French leader.

Brazil shines through as the hotbed for cosmetics-related research papers, with the University of Sao Paulo and the State University of Campinas taking the first and seventh spots, respectively, in output for North and South America over the last decade.

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“Innovation is our lifeblood at P&G, so it has always been important to protect that innovation through intellectual property rights. IP rights help P&G bring consumer-preferred products to the marketplace and deliver superior value for consumers.”

Steven Miller Vice President & General Counsel - Innovation & Brand Equity, Procter & Gamble

Patent Activity



Change from 2013
*Unique innovations may be represented in multiple subsectors.

Top 5 Companies

  • 1 Kao 240
  • 2 AmorePacific 139
  • 3 Kose 78
  • 4 LG 74
  • 5 Pola Chem 65
  • 1 L'Oreal 482
  • 2 Henkel 183
  • 3 Unilever 93
  • 4 Beiersdorf 78
  • 5 BASF 56
  • 1 P&G 123
  • 2 Avon 59
  • 3 Allergan 58
  • 4 J&J 44
  • 5 Dow Chemical 26

(Patent Data as of March 2015) Total number of documents by region